Playbook Media · Compare buyers8 comparisons
For founders

Know your options.

Each way to sell or fund a business does a different job. These pages compare them honestly, including when another path is the better choice.

SheetBuyer types by time horizon and by what happens to the product
  1. 1 / 8

    Private equity

    Compared with Playbook Media

    How a sale to a private equity fund differs from a sale to a long-term owner, and when private equity is the better choice.

    Private equity: Read
  2. 2 / 8

    Venture capital

    Compared with Playbook Media

    For profitable founders: how raising venture capital differs from selling to a long-term owner or keeping the business.

    Venture capital: Read
  3. 3 / 8

    Strategic acquirers

    Compared with Playbook Media

    How a sale to a company in your market differs from a sale to a long-term owner, and when a strategic buyer is the better choice.

    Strategic acquirers: Read
  4. 4 / 8

    Brokers and marketplaces

    Compared with Playbook Media

    How brokers, M&A advisors and marketplaces differ from a direct buyer, and when each one is the better path.

    Brokers and marketplaces: Read
  5. 5 / 8

    Marketplaces

    Compared with Playbook Media

    When listing a software business on an acquisition marketplace makes sense, and when a direct buyer is simpler.

    Marketplaces: Read
  6. 6 / 8

    M&A advisors

    Compared with Playbook Media

    When to hire an M&A advisor to run a sale process, and when a direct conversation with a buyer is enough.

    M&A advisors: Read
  7. 7 / 8

    Business brokers

    Compared with Playbook Media

    When a business broker helps a small software sale, and when selling directly to a long-term owner is simpler.

    Business brokers: Read
  8. 8 / 8

    Software holding companies

    Compared with Playbook Media

    How Playbook Media compares with other companies that buy and keep software businesses, including where we are not strong yet.

    Software holding companies: Read